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A complete renewal for Famiglia Cristiana, the weekly magazine by San Paolo publishers: the positioning, the graphic layout, the logo, as well as contents, columns, and authors are new; trendy and new the communication media for the launch of the magazine: Facebook and a guerrilla marketing campaign.
Large print-runs for the launch: the first issue has been printed in one million copies, with goal to increase the current readership of 3.5 million.
Among all these novelties, only paper is the same. A confirmation and a proof of trust: Famiglia Cristiana is printed on Uno Roto silk, the Burgo LWC paper from the publishing and catalogue range.
Burgo paper for the new Famiglia Cristiana.
Discover Uno Roto>>
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