the Facebook page and the launch cover
The new Famiglia Cristiana on Burgo paper

A complete renewal for Famiglia Cristiana, the weekly magazine by San Paolo publishers: the positioning, the graphic layout, the logo, as well as contents, columns, and authors are new; trendy and new the communication media for the launch of the magazine: Facebook and a guerrilla marketing campaign.

Large print-runs for the launch: the first issue has been printed in one million copies, with goal to increase the current readership of 3.5 million.

Among all these novelties, only paper is the same. A confirmation and a proof of trust: Famiglia Cristiana is printed on Uno Roto silk, the Burgo LWC paper from the publishing and catalogue range.

Burgo paper for the new Famiglia Cristiana.

Discover Uno Roto>>

http://www.facebook.com/famigliacristiana